Marketing is basically divided into two branches
- Inbound Marketing
- Outbound Marketing
In this article, we are going to focus more on the inbound marketing and how it works. We are also going to look at how we can achieve the best results from inbound marketing and use to increase sales with the best results.
Inbound Marketing
Inbound marketing is basically the idea of increasing the potential of conversion of visitors to sales. The main idea behind inbound marketing is to make your business so visible and attractive that anyone who takes a glance at your products can not resist buying them.
Inbound marketing is all about the presentation, however you still need some interaction in terms of outbound marketing, so you can attract people from the outer circle to come and look at what you have to offer.
Stages of Inbound Marketing:
Our team of experts at WebHonkers divides up any inbound marketing campaign into four basic parts and works on them separately in order to achieve the best results in terms of sales. Chronologically distinguished parts of inbound marketing are given as follows.
- Attract
- Convert
- Seal the Deal
- Customer Service
We are going to discuss these four stages of inbound marketing in detail bellow.
Attract:
Ideally, all websites are designed to have loads of traffic rushing towards them at all times; however, turning that traffic into sales is the real task. We are not going to discuss how to get people to come to your website as it is the domain of outbound marketing, however getting a targeted visitors who are more attracted to your product rather than being forced to visit your page are more likely to be interested in purchasing your product or service. Hence, try to focus on directing targeted traffic to your page rather than simply traffic that lands there.
Convert:
This is the real step where inbound marketing comes into play. Make your offers irresistible and present yourself with a distinction. Prove yourself to be better than any of your competition and make yourself rise above it all. This can be done through graphics, media design and text and focusing on minor details about the outlook of your page.
Seal the Deal:
Once you see your page to be strong enough to manage the attraction and then converting random traffic into a sale you are ready to take on to the visitor now. Make sure your process of getting something sold is clear and swift. This can be easily done through using call-to-action techniques that connects one link to another until everything gets finalized.
Customer Services:
You work is not just done yet. You need to keep up with future correspondence with your clients to make sure they keep coming back. The best way to carry it out is to provide them with great customer care services in the future.
