Digital marketing is the trend in marketing and that goes without saying. The year 2016 witnessed a great deal of innovation and success in the field of digital marketing, where marketers explored many ideas and platforms in this regard. And best of all, it was all successful. Let us now take a look at what will the top trends of Digital Marketing in 2017. If you are thinking of digitally market your product, this is everything that you need to know before the start of new year so that you can devise the perfect strategy.
In the last three years, content marketing has been in the top three digital marketing trends and that will be true in the coming year too. It will be the most popular medium of digital marketing.
Big data applications will be among the top digital marketing trends. This is because there is much more being done on big data application to make it more worth while. Big Data application are very closely tied to machine learning, thus, it makes them very useful for organizations to process large amounts of data and extract meaningful information out of it. Big Data helps organizations a lot to understand the dynamics and behavior of their customers. Thus, enabling them to work more on customer satisfaction.
Marketing Automation includes CRM, behavioral email marketing and web personalization. Marketing automation has been in the top 5 marketing trends for the last 5 years and the coming year it is believed that it will be in the top three with more and more organizations successfully using marketing automation.
Mobile marketing peaked in the previous year but it has gradually been on a decline. This does not mean that it has completely declined; because there are still a huge number of organizations that even today use mobile marketing. The decline of mobile marketing started when organizations started to focus more on mobile responsive web designs. Although mobile marketing is a very good and easy means to reach your customers, there have not been many new innovations in this trend.
Social media is a very powerful tool to communicate your thoughts across millions of people. It not only enables organizations to convey their message to customers, but also allows them to build engaged and interactive audience. Through social media, people give their feedback about everything whether they like or dislike it. This is a very beneficial element for businesses. There is continued growth in social media usage overall. Social Media marketing is not in the top three in the list because it still needs to be explored. There are many social media platforms that are banned in many countries. Organizations have a lot to work on in the realm of social media marketing. However, once there is more information available about how to control it, it may become of the most powerful and successful tools. There is still a long way to go for social media marketing.