When you want your website to be a success, the choice of keywords is a very important factor.

►Even if you are ranked number 1 on Google, it is meaningless if you are ranked there for the wrong keyword.
Targeting the wrong keywords will waste your time, money and energy.

Always double check your keywords before starting

The majority of webmasters will already believe that they know which keywords are the best for their website. Unless they have taken the time to do the research, for the most part they are going to be wrong. There are a few different reasons why this is the case:

  • You are well versed in everything related to your business. You will know all of the special terminology that is used in your industry and will know what sort of search terms to use when you are looking for a product like your own.
  • Your customers don’t have as much knowledge as you. They will not know a lot of this terminology and will be using more basic and different keywords. Some people might search for “nose job” services, while a professional in this field would search for the “rhinoplasty” keyword. If you focus on keywords that your customer isn’t going to use, you will not be found in search engines by the right people.
  • Don’t forget about the searchers intentions. Just because a certain keyword is popular, it doesn’t mean that you will generate many sales. For example, if someone is just looking for general information about nose jobs, they will not be interested in availing of your services at this moment in time.

This is why you need to spend the time doing research as to which keywords are optimal for your site. This effort will be paid back abundantly in no time at all.

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